This is the story of how supported illy to deliver their partnership with TOL 2023 andimmerse visitors in the brand's essence of living "happ'illy."

The 360-degree brand experience strategically incorporated out-of-home activations, customer partnerships, in-bar promotions, an on-pack competition and a plethora of PR moments, all serving to extend Tequila Rose's presence in consumers' lives.

We were briefed to build the 'Everleaf Embassy'—the home of the brand and the beginning of a series of zero-compromise, eco-conscious bar takeovers.

In the summer of 2023, Quantum undertook a sizzling challenge: to create a memorable experiential activation for Bull's-Eye at Big Feastival.