Rewilding of the City: Everleaf’s Sustainability Story Brought to Life
Everleaf, founded by conservation biologist, Paul, strives to produce top-tier non-alcoholic aperitifs while emphasising plant conservation and sustainable practices, symbolised by their iconic 'Forever-Leaf' logo.
Paul envisioned the 'Rewilding of the City' campaign to mark their fifth anniversary. So, tasked with bringing this vision to life, we were briefed to build the 'Everleaf Embassy'—the home of the brand and the beginning of a series of zero-compromise, eco-conscious bar takeovers.
Aligning with Everleaf’s Sustainability Story
Everleaf’s mission is to draw from a deep understanding of the natural world to make the best non-alcoholic products - best tasting, best for the planet. They do this with three sustainability objectives in mind:
Sourcing: Ingredients, such as Irish dulse and olive leaf, are thoughtfully chosen to bolster ecosystems and local communities. Collaborations with suppliers are aligned with conservation and social initiatives, ensuring a transparent and sustainable supply chain.
Working: As a certified B Corp, Everleaf places social and environmental goals above shareholder profit. Rigorous assessments of the company and product carbon footprint, carried out by Climate Partner, have led to carbon neutrality achieved through certified projects for forest, mountain, and marine conservation.
Giving back: Proudly a member of 1% For The Planet, Everleaf commits over 1% of its annual turnover to charitable causes. Collaborations with organisations like Fauna & Flora and SeaTrees contribute to global conservation efforts and marine species regeneration. In the UK, support is extended to the on-trade through partnerships with The Drinks Trust and Equal Measures.
We knew that for Everleaf’s fifth anniversary, we had to embody these sustainability objectives to achieve maximum impact, whilst portraying an accurate brand image and story.
Putting Strategy to Action
Many brands talk about their commitment to sustainability, but when faced with the realities of cost and complexity, they often shy away from the challenge. However, for Everleaf, compromising was not an option.
In the execution of Everleaf’s sustainability objectives, the Everleaf Hideaway at The Hide Bar exemplified the brand's unwavering commitment to environmentally conscious practices. Rooted in themes of organic, autumnal, and natural elements, the Everleaf Hideaway was meticulously crafted using recycled and responsibly sourced materials, ensuring that no compromise was made in delivering a space that exuded nature and sustainability.
From handmade FSC-certified paper foliage from local East London artist, Leo Flowers, to fully recycled and recyclable Green Cast® acrylic, the essence of the season came to life in every detail. Green Cast®, a 100% recycled and recyclable cast acrylic, holds ISO9001 certification and boasts an Environmental Product Declaration (EPD) certified by an external authority.
The use of an FSC certification ensures the sustainable management of virgin paper production, reinforcing the commitment to conservation and sourcing.
The launch night at the Everleaf Hideaway celebrated not only the unveiling of a thoughtfully designed space but also showcased experiences that further breathed sustainability. The menu featured cocktails that were both simple and low on garnish, reducing unnecessary waste. Additionally, workshops on Japanese furoshiki gift wrapping were hosted, promoting the use of reusable fabric instead of traditional paper.
Transitioning from The Hide to Canary Wharf, our journey continued with an autumnal-inspired activation at The Alchemist Bar & Restaurant. Taking over the venue, we transformed the space with more oversized FSC-certified paper foliage by Leo Flowers hanging from lights, ceiling beams, and a planter backdrop, creating a captivatingly cosy atmosphere. Extending from leaves to forest table lamps, inspiration was drawn from the warm colour palette at The Alchemist.
What Everleaf Had to Say
“Working with Quantum on Everleaf’s Rewilding of the City campaign has been an outstanding collaboration. Quantum not only grasped but embraced our commitment to sustainability, transforming the idea into a tangible and immersive experience.
From selecting recycled and responsibly sourced materials to creating an organic, autumnal atmosphere at The Hide Bar, their keen understanding of our sustainability goals and story was evident in every aspect of the project and demonstrated a thoughtful and comprehensive approach to the guest experience.
The project's success in activating Everleaf at The Alchemist Bar further underscored Quantum's commitment to turning sustainability goals into engaging, memorable experiences. We are truly grateful for their expertise and partnership in bringing our vision to life and look forward to extending our Rewilding of the City campaign with them in 2024.”
Karla Castro - Marketing Director, Everleaf Drinks
In conclusion, the Everleaf 'Rewilding of the City' campaign went beyond transforming bar venues in London; it was a tangible and immersive representation of a brand story that held sustainability at its core.
At Quantum, we advocate that your brand story and message should be at the heart of every campaign you launch. If you’re looking for innovative and disruptive ways to tell your story, we invite you to connect with us today.
