St Pierre

At the supermarket shelf, the humble bread roll remains an afterthought, something functional rather than special. Our activation looked to reposition St Pierre from commodity purchase to considered choice that elevates the meal.

We bought parisian bakery culture to covent garden piazza with a 4 day immersive experience

People don't just crave french bread, they crave the french bakery experience. The ritual, the craft, the moment of indulgence. We gave them that feeling, with a brioche bun as the souvenir.