The Taste of Adventure.
The Challenge
How do we deliver an ownable and memorable brand experience that helps deliver relevant and immersive influencer content; and helps strengthen relationships with key journalists.
The Insight
Our Mud House wines are defined by our taste for adventure. Our consumers are looking for new drinking experiences, helping them to explore the world through wine. Our New Zealand portfolio does just that by bringing great tasting wines to consumers’ lives.
The Action
An immersive experience of adventure, hosted by Mud House and Nomadic, surrounded by nature and the outdoors. An authentic and unique foraging experience was followed by a guided wine tasting and four-course dining experience. Introduced virtually by Krystal, our Winemaker, we delivered a memorable adventure like no other.
The Results
This event proved a huge success, with 20 influencers, including 5 journalists immersing themselves in the Mud House brand in a truly engaging way.