Jack Rabbit
Challenge
Independent bar owners operate in isolation, lacking the resources and support enjoyed by major chains. Jack Rabbit recognised this markets significant commercial opportunity but needed a way to unite them.
We created the independent bar industries first digitally enabled loyalty ecosystem. To deliver genuine value beyond product purchase.
Insight
By applying behavioral economics principles, we recognized that consistently giving value (business guidance, cultural calendar support, industry knowledge) would create deeper loyalty than rewarding transactions alone.
The output
A gamified platform that
- Rewards purchases
- Delivers business advice tailored to the hospitality calendar
- Enables seamless redemption of Jack Rabbit branded POS
- Facilitates peer knowledge-sharing and community connection
Outcome
Points banked / cases sold in 12 months
Digital sessions in 12 months
Worth of sales
Working with Quantum is always an absolute pleasure. Their team is not only professional and knowledgeable but also incredibly proactive and dedicated to delivering results. They consistently go above and beyond, ensuring every detail is attended to and that we feel supported at every step. Their collaborative approach and commitment to the day to day running of our Jack Rabbit Wine Club in particular is second to none. I highly recommend Quantum to anyone seeking a reliable and results-driven partner.
Rebecca Hoggett
Customer Marketing Manager, Vinarchy