ILLY
Challenge
Illy faced the "invisible brand" problem: their premium coffee was being served in hospitality, but guests had no idea they were drinking it. Without brand recognition at point of consumption, illy couldn't build direct relationships with coffee lovers. We took the brand to big Feastival to connect with london food lovers
Insight
When you can't own the moment of consumption, create moments worth remembering and sharing.
By bringing the "invisible" brand into the spotlight through experiential storytelling, illy converted anonymous coffee consumers into informed brand enthusiasts who could now recognize and request their coffee by name.
VIP Coffee Aroma Workshops
Guided sensory journeys from bean to cup
Signature Blend Sampling
Hands-on exploration of illy's sustainability story
Instagrammable Moments
Italian Vespa with sidecar, charming tuk-tuk bar, and three satellite coffee stations
Outcome
Visitors in five days
Quantum's showcase of Illy at Taste of London was exceptional. They understood our audience and created an experience that reinforced our position as coffee pioneers. Their innovative design and immersive sets beautifully highlighted our quality and heritage. From concept to build, the team handled everything with passion, enthusiasm, and an impressive attention to detail.
Stuart Holmes
Managing Director