Five Farms
Creating a taste first consumer journey
Founded in 2017 and operating out of County Cork, Ireland, Five Farms is the world’s first farm-to-table Irish cream liqueur. With a dedication to thousands of years of rich heritage and technique, the brand offers an authentic, single batch product. To celebrate its launch in Sainsbury's, we produced an immersive and engaging booth at The Ideal Home Show to drive brand awareness and ‘liquid to lips’.
Psychology
Framing and anchoring the product within its farming culture credentials through visual storytelling.
Creativity
We decided to focus on sampling and selling the cream liquor, placing taste at the centre of the consumer journey. A simple yet visually striking booth with the brand’s bright blue and white colours demanded guests’ attention at The Ideal Home Show. Team members were on hand to discuss the brand’s heritage and inspiration. On-site support meant that every aspect of the activation was taken care of, from accessing the space to managing permissions and health & safety precautions.
Outcome
Samples served
Bottles sold
