Edgewell
Challenge
Creating wonder in a commercially critical conference.
Edgewell needed to turn strategy into belief, immersing teams in the superiority of their products and building genuine internal advocacy across its entire portfolio.
That meant transforming a single ballroom into multiple fully realised brand worlds. Each needed its own narrative, environment, product, education and emotional impact.
Quantum was tasked with designing, building and delivering the entire ecosystem.
Insight
To create advocacy at scale, people needed to step inside the brands, to see them, hear them, touch them and feel the difference for themselves. Every environment needed to embody function and value.
This required a balance of theatrical storytelling and technical credibility, ensuring every brand had its own voice while contributing to a unified Edgewell narrative.
What We Did
We designed and delivered a fully integrated conference environment, transforming the venue into a multi-room experiential campus comprising four immersive brand worlds and three technical laboratories, managing every stage from concept to live operation.
For Wilkinson Sword, we created The Blade Master’s Study, a theatrical penthouse environment where a live actor hosted guests in an atmosphere of ritual and precision. Surrounded by dark wood, steel, scent and sound, colleagues experienced the craftsmanship and heritage behind the blades, turning engineering into theatre.
For Hawaiian Tropic, we built Hawaiian Paradise, a fully realised tropical escape, complete with real sand, palm-lined scenery, scent and soundscapes. Guests entered through a portal into the brand’s sun-soaked world, reinforcing its sensorial appeal and emotional connection to confidence and self-expression.
For Intuition, we delivered The Real Girl’s Bathroom, an honest, relatable environment that recreated real shaving moments. Hosted by a live performer and filled with authentic detail, the space brought the brand’s empathy and relevance to life, reinforcing its positioning as the intuitive choice for real women.
For Bulldog, we created Man’s Best Friend, an immersive experience blending the brand’s straight-talking personality, natural ingredient credentials and Ironman partnership. With interactive demos, ingredient showcases and athlete-inspired moments, the space translated formulation science into tangible superiority.