Comelle
Challenge
Position Comelle as the must-stock cream ice-cream brand.
The Ice Cream and Artisan Show in Birmingham is a battleground for buyer attention. Distributors, retailers, and foodservice operators walk the floor comparing products, prices, and propositions.
For Comelle, the challenge was: How do you cut through the noise of a crowded trade floor and make your brand the one buyers remember, advocate for, and actively want to stock?
Insight
Buyers need to see how a product will work, how customers respond, and why it's worth the shelf or menu space.
We needed to do more than showcase Comelle's quality. We needed to transport buyers into a world that customers would love.
The solution: create a fully immersive environment that brings the magic of Comelle to life, making the brand tangible, memorable, and impossible to walk past.
Live XP
We built a mock 1950s American diner to transport passersby into the brand world of Comelle.
A larger-than-life ice cream installation with 360° sampling shelves created a visual anchor that drew crowds and kept them engaged.
An interactive swinging information wall offered playful discovery.
Product XP
At the heart of the experience: a self-serve soft ice cream bar where visitors could sample Comelle ice cream and thick shakes.
The 360° sampling shelves around the central installation ensured every angle was an opportunity to discover, taste, and engage with the range.