Bull's Eye
Firing up the flavour at Big Feastival
Kraft Heinz owned Bull's-Eye brand turned up the heat at the popular Big Feastival with an activation that had festival goers salivating. The goal? To cement Bull's-Eye as the must-have BBQ sauce for cooking and catering while forging lasting connections with potential fans.
Psychology
Our sensory focused environment and immersive games inspired a 'collective effervescence' — the emotional buzz and connection that arises when people share a sense of belonging.
Creativity
One of the star attractions was the "Guess the Literage" game, which sparked lively conversations about Bull's-Eye while attendees waited for tastings.
Innovation
To keep the flavour fest going long after the festival ended, 100 coveted Bull's-Eye-branded goody bags were distributed, serving as both an incentive to visit the stand and a walking advertisement as attendees explored the grounds.
Outcome
Competition entries
Sizzling samples served
Goody bags distributed
Food vendors sign up to stock product
