Brewdog
Challenge
BrewDog democratized craft beer, but a wall remained. Lager drinkers were curious yet hesitant, held back by taste uncertainty and the social risk of choosing "wrong".
Insight
People don't seek perfection, they avoid regret. The barrier wasn't desire. It was fear of wasting money on something they might not like.
The output
Running on 1.1m packs it spoke to a confidence that drove trial, and won over a host of new consumers.
Retailers loved its simplicity. Within the fiercely competitive retail real-estate, we won a host of off fixture display. Without having to discount, and whilst backing the product quality.
Outcome
Sales uplift
Secondary sites
ROI
The team at Quantum are an absolute pleasure to work with and whatever the challenge or opportunity is, I’d have no hesitation in giving them as a recommendation to another brand. The team all bring an abundance of energy, ideas & strategic input that form best in class, objective led campaigns. They feel less like a typical agency and more like an extension to the team.
Laura Dowsing
Shopper Marketing Manager