Evolving consumer habits around moderation and sustainability, coupled with the continued squeeze on people's wallets, means 2024 is certain to bring its own unique set of challenges.

Yet, it also opens doors for those ready to embrace change, presenting an exciting moment to reconsider our approach to brand building in the on-trade to drive value for consumers, customers, and brands.

Now is the time to explore new possibilities and ask ourselves, 'How can we do things differently?'

Quantum’s Account Directors Will Sherlock and Jamie Welch draw upon their extensive on-trade knowledge to discuss strategies for enticing consumers through the door and ensuring they leave with the value they paid for.