Challenging the misconceptions about emerging consumer groups. Understanding what sits at the heart of youth culture.
A project aimed at challenging the misconceptions and preconceived ideas about emerging consumer groups. We exist to help brands bring people together for shared moments of connection, and to do that, we need to deeply understand what sits at the heart of youth culture.
Composed of a varied group of impactful Gen Z voices, Next Gen is a community driven by those who are passionate about sharing their honest opinions on brands, work culture, and sectors, delivering real perspectives directly from the source.
If you're interested in working with Next Gen, we can mobilise our panel for focus groups, qual and quant research or product opinions & reviews.