The power of pink

Our "Tequila Rose Pink Gala" campaign has been shortlisted for a Campaign Media Award.

This nomination highlights our success in creating moments which nurture authenticity and excitement to bring brand and consumer together.

The Campaign's Objective

We set out to position Tequila Rose as the ultimate party drink.

Our primary goal was to drive awareness and spark conversations among trendsetters, leveraging consumer insights to create a memorable brand experience.

Results that Matter

Unaided brand awareness increased by 5%, indicating a significant rise in spontaneous recognition of the brand.

Brand awareness saw an impressive 11% boost, reflecting the campaign's effectiveness in reaching and engaging its target audience.

The campaign achieved a staggering reach of over 300 million, demonstrating its extensive impact across various platforms.

A remarkable 270% ROI underscored the financial success and efficiency of our brand activation strategy.

The Power of Collaboration

This nomination is a testament to the power of creative collaboration and killer strategy. We set out to not only drive awareness of Tequila Rose as the ultimate party drink but to ignite conversations and build genuine cultural credibility with spicy trendsetters.

A huge thank you to our incredible client, Sazerac, and our pink squad at Democracy and Bountiful Cow who brought their A-games.