Wilkinson Sword has a history of game-changing product innovations. So when they wanted a way to create awareness of their awesome Xtreme 3 product, they came to us to help. Armed with a new creative campaign, we helped bring the core idea to life in a way that embodied the history and heritage of the brand.
Idea & Strategy
In the modern game of tennis, preparation and confidence is everything. So, a brand partnership with the Lawn Tennis Association, or LTA’s top tennis players, was devised. This idea put our brand in front of some of the biggest names in tennis, with a cleverly designed and crafted ‘barbershop’ pop-up at some key dates on the tour.
From Andy Murray to Nick Kyrgios, our tennis pros were able to relax and be pampered by our professional barbers, helping them to #SharpenMyGame.
But more than that, they were our new, high-profile brand advocates.