The Challenge

Valentine’s Day is a key occasion for many brands. Our friends at Kopparberg asked us to help them deliver standout amongst their competitors via a gift-with-purchase ‘hotspot’ promotion to drive ROS and awareness of their growing Premium Gin and Rum ranges in ASDA.

 

The Insight

It’s no surprise that around Valentine’s Day, supermarkets are flooded with promotions and offers. We knew that we had to both catch the attention of consumers, and go the extra mile to get them to choose the premium fruit refreshment taste Kopparberg are famous for.

The Action

We designed the artwork for the promotional hotspot to help Kopparberg’s products really stand out from the rest, even in a busy supermarket! We also designed the beautiful glass packs, making sure the complimentary glassware made it home safe and sound too.

Lifestyle imagery really helped bring the cocktails to life and increase consideration at the point of purchase. What’s more, QR codes on the hotspot directed consumers to Kopparberg’s Instagram, where they can discover even more cocktail recipes and content.

The Result

Kopparberg’s complimentary branded glass gift-with-purchase Valentine’s Day ‘hotspot’ promotion has successfully been brought to life in ASDA stores all over the country.