Online-only retailers such as Ocado are a little tricky when it comes to getting your brand to stand out from the rest, but that’s exactly what we aimed to do for Campari.
The attention span of consumers is now shorter than ever, especially online – so we needed loud, yet stylish visuals that would grab Ocado shoppers right away.
An overarching stand-out design showing off the variety of drinks made within the Campari Group portfolio, under the platform of “start your summer in style with these refreshing cocktails”.
The designs went into a shop-in-shop area of Ocado’s online store, accessed using the search function.
This eye-catching display stood out in the Ocado store, giving Campari the opportunity to keep its product range front-and-center in the minds of consumers as summer starts.